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6q2p19
Candidatos que dispararem Whatsapp e SMS sem autorização explícita dos usuários nas eleições estão sujeitos à Lei Geral de Proteção de Dados (LGPD), em vigor desde setembro deste ano. A intenção da lei é garantir segurança e transparência às informações pessoais dos cidadãos.
A LGPD define uma série de normas para a utilização de dados pessoais aqueles que podem identificar alguém, como nome, F e número de telefone, entre outros.
Uma resolução do Tribunal Superior Eleitoral (TSE) do final de 2019 definiu diretrizes sobre propaganda eleitoral pela internet e indicou que os princípios da LGPD devem ser respeitados a partir desta eleição (leia mais abaixo).
O envio de mensagens em massa pode gerar multa aos candidatos de R$ 5 mil a R$ 30 mil ou valor equivalente ao dobro da quantia gasta, caso superado o limite máximo. O montante vai para o fundo partidário (dinheiro destinado aos partidos políticos). Ainda não houve denúncias contra candidatos ou partidos, informou o TSE.
As punições istrativas previstas na LGPD, como multas para empresas ou bloqueio de base de dados, só arão a ser aplicadas em agosto de 2021.
Veja o que diz a Lei Geral de Proteção de Dados:
A coleta e uso de dados pessoais deve ser consentido pelo titular, ou seja, é preciso que o cidadão dê uma aprovação;
É necessário informar para quais fins as informações serão utilizadas se um formulário está solicitando dados para enviar campanhas publicitárias, isso deve estar claro. O cidadão tem direito de saber como uma empresa obteve dados a seu respeito, e de pedir a remoção dessas informações;
Organizações que armazenam dados devem adotar medidas de segurança para evitar vazamentos, principalmente quando lidarem com informações sensíveis, como aquelas que podem revelar orientação política ou sexual e convicções religiosas;
E, em casos de vazamentos, é preciso avisar autoridades e pessoas afetadas.
Os candidatos precisarão de uma autorização prévia de cada eleitor antes de mandar conteúdo, segundo o TSE. Na prática, significa que quem não se cadastrou para obter marketing eleitoral poderá pedir para não receber mais esse tipo de conteúdo.
“Qualquer pessoa poderá exigir o cancelamento do tratamento, ou seja, que seus dados pessoais sejam excluídos do banco de dados”, diz Paulo Rená, professor de direito no UniCEUB, pesquisador no grupo Cultura Digital e Democracia.
Poderão fazer denúncias os cidadãos que receberem campanha eleitoral de candidatos ou partidos sem terem consentido ou após um pedido de remoção.
“Caso receba uma publicidade para a qual não tenha dado consentimento, a pessoa pode questionar por que está recebendo. Se não receber uma resposta, uma sugestão prática é comunicar a infração ao Ministério Público ou a Justiça Eleitoral”, diz Rená.
Além da multa, se o disparo em massa for considerado ato grave ou se houver comprovação de que isso afetou o resultado de uma eleição, o candidato pode ser cassado ou declarado inelegível.
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